BRANDING
Gotham Gymnastics
Gotham Gymnastics is a full service gym located in the heart of Brooklyn, NY with classes ranging from toddler to adults. The branding concept is unique and edgy to showcase the talent, skill, and determination that it takes to become a gymnast.
In this ongoing project I have created all brand assets and color schemes, designed the website, branded merchandise, OOH advertisements, and print materials. I also worked with a team of designers to create designs for the gym interior/exterior and procured muralists and vinyl printers to execute.
Filienna
Filienna is a jewelry brand inspired by the traditional art of filigree jewelry making and henna design. The collection is free-spirited boho style jewelry sets with continuous designs that have a hand-drawn look. The objective behind the logo was to create an ornate logo mark that could be incorporated into the jewelry which is achieved with the large swirling “f”. The coloring mimics the jewelry brand’s signature “blush silver” metal.
LA. LA. Brand Book
Famous for its free spirited disposition, model cult following, and super-soft fabrics, the boutique made-in-L.A. brand is unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of people. Guided by spontaneity, LA.LA. has grown into a lifestyle brand that evokes the memories and experiences of growing up in California. It reflects the freedom to be unfiltered, brazen and above all amusing.
